Released on = September 1, 2006, 5:23 pm

Press Release Author = The Billable Hour Company

Industry = Law

Press Release Summary = The Billable Hour Company has opened the world's only online
greeting card store featuring humorous and customizable greeting cards especially
for lawyers and other legal professionals. Customers can write their own messages,
upload a logo or signature, and even include a photo; the printed cards can be
shipped to the customer or mailed directly to the recipients. The greeting card
store is at www.artamata.com/cardstore/thebillablehour.

Press Release Body = Ardsley, New York September 1, 2006-The Billable Hour Company
has opened the world's only online greeting card store featuring humorous and
customizable printed greeting cards especially for lawyers and other legal
professionals. The store uses print-on-demand technology that allows customers to
send highly personalized cards to their clients, colleagues, prospects and friends.
Creating a customized card is easy. First, the customer chooses from more than 150
cover images appropriate for a variety of holidays and occasions, from Christmas to
birthdays. The \"especially for\" categories help the customer hone in on just the
right card, whether the recipient is a lawyer, judge, paralegal, court reporter or
client. The cards are also organized by practice area and topic.
Next is personalization. The customer can write a special message for the inside of
the card, whether it's a brief \"congratulations on making partner\" or a Valentine's
Day love poem, to be printed in any of eight different fonts and 131 ink colors. The
customer can also upload a signature or logo to appear underneath the message. To
make the card even more personal, the customer may even upload a photograph, which
will be printed on the card's inside left panel. At each stage, the customer can
preview the card on the screen before proceeding.
For added convenience, customers can elect to have the cards shipped to them, or
mailed directly to the recipients on the date of their choice. The customer's own
return address appears on cards mailed directly to the recipients: in effect, the
customer receives free envelope imprinting. Addresses can be uploaded from Microsoft
Outlook as well as other CRM programs.
\"Lawyers and other legal professionals who are looking to make a truly lasting
impression, whether during the holidays or as a part of year-round marketing, can
really inject their own personality into these greeting cards,\" remarked Bilable
Hour partner Mark Solomon. Solomon\'s partner (and wife), Lisa, observed: \"In an
increasingly \'niched\' world, it\'s getting easier for people to find information and
products that are relevant to their particular interests on the web. Where else can
lawyers find Christmas cards , paralegals find Mother's Day cards, and judges and
court reporters find cards that speak directly to them?\" Of course, as Ms. Solomon
pointed out, \"you don\'t have to be a lawyer to appreciate the humor in a greeting
card showing a chalk outline and a police officer saying \'Another murdered spammer .
. . and another 150 million suspects,\' or one depicting a pair of fiery gates topped
by a sign proclaiming \'Welcome to Hell: Proud Sponsor of the Internal Revenue
Code.\'\"
It's no wonder the law-related cover cartoons are so insightful: the cards feature
artwork by Stu Rees, an honors graduate of Harvard Law School who spends two-thirds
of his time cartooning and devotes one-third to his law practice, in which he
represents over 300 cartoonists.
With the addition of its card store, The Billable Hour Company now offers \"one stop
shopping\" for law-related gifts and greeting cards. The company also carries a
selection of greeting cards that are not law-related (in the \"For Clients\" section
of its card store) and offers its unique watches and clocks-with dials divided into
six-minute increments to reflect the way that many lawyers and other professionals
bill for their services-through its main website, at www.TheBillableHour.com.
Single cards are $2.99 each, and bulk discounts are available for purchases of 10
cards or more. The card store is at www.artamata.com/cardstore/thebillablehour.
Journalists, newsletter publishers, bloggers and others may reprint up to two
law-related images from the Billable Hour Card Store, as long as: (1) each image
links to www.artamata.com/cardstore/thebillablehour or is accompanied by a link to
that page; and (2) the following copyright notice is included with each image: © Stu
Rees. All rights reserved.
About The Billable Hour Company
The Billable Hour Company sells watches, clocks and greeting cards especially for
lawyers, law students and legal professionals. Their timepieces feature dials marked
in six-minute increments-the same way many lawyers bill their time. For additional
information, contact Lisa Solomon or visit the company's website at
www.TheBillableHour.com.

Web Site = http://www.TheBillableHour.com

Contact Details = Lisa Solomon
P.O. Box 537
Ardsley , 10502
$$country

815-346-3468
info@TheBillableHour.com
http://www.TheBillableHour.com